Audiobook6 hours
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Written by John Michael Morgan
Narrated by Paul Michael Garcia
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there. Some of the strategies the author will focus on in the book include: The Anti-Hero Method: How to instantly stand out from the crowd by taking a different position in the marketplace The 20/60/20 Rule: Why it's important to take a stand and why the more people hate you, the stronger your bond will be with those who love you Mother-In-Law Method: How to be real with your audience 10:100 Formula For Success: WOW 10 and they'll tell 100 Aspirational Currency: Become a brand that people want to be or be friends with Association Positioning: How to establish credibility Define Yourself Before Someone Else Does Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand to which consumers can relate, thus becoming life-long customers.
Related to Brand Against the Machine
Related audiobooks
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 5 out of 5 stars5/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Make Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5Branding: Starting a Business With Top Brand Strategies and Build Successful Product Rating: 4 out of 5 stars4/5The 22 Immutable Laws of Branding Rating: 4 out of 5 stars4/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsUnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsMarketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Rating: 4 out of 5 stars4/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 4 out of 5 stars4/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsEntrepreneur Voices on Growth Hacking Rating: 5 out of 5 stars5/5Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Rating: 5 out of 5 stars5/5
Marketing For You
$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Freedom Shortcut Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5
Reviews for Brand Against the Machine
Rating: 5 out of 5 stars
5/5
1 rating1 review
- Rating: 5 out of 5 stars5/5Excellent asset to understand what branding means in today's world