Audiobook5 hours
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Written by Nick Westergaard
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.
Author
Nick Westergaard
NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.
Related to Get Scrappy
Related audiobooks
Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5The Best of Guerrilla Marketing: Guerrilla Marketing Remix Rating: 5 out of 5 stars5/5Bigger Than This: How to Turn Any Venture into an Admired Brand Rating: 4 out of 5 stars4/5Make Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsMeaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Free Prize Inside!: The Next Big Marketing Idea Rating: 4 out of 5 stars4/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Entrepreneur Voices on Growth Hacking Rating: 5 out of 5 stars5/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Meatball Sundae: Is Your Marketing Out of Sync? Rating: 4 out of 5 stars4/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsCategory Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5
Reviews for Get Scrappy
Rating: 4.5 out of 5 stars
4.5/5
6 ratings2 reviews
- Rating: 5 out of 5 stars5/5I really enjoyed this book. A lot of my thoughts were confirmed and real studies are explicitly told as stories in this book.
- Rating: 5 out of 5 stars5/5This is an excellent audiobook if it is really a definitive guide to Internet marketing strategy, you can learn about strategies and tips for effective content marketing, convincing social networks, it has really been very useful to me and I highly recommend it.