WEZ HAWES, executive creative director at Innocean
This a pivotal time to create tourism campaigns, as the world reopens for travel. The agencies have done a great job at reaching multiple demographics.
SIMON LANGLEY, group chief creative officer of Australia and partner at Bastion
Tourism campaigns are one of the most challenging briefs going. A long checklist of things to tick off, and usually an even longer list of stakeholders to please. So, I review these ideas knowing good agencies full of good people have probably done everything they can to get something great up.
STEPHANIE CAMERON, senior broadcast producer at Host/Havas
The wonder of travel has been brought back worldwide and now is the time for travel and tourism companies to harness the altered outlook on international
