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Initial thoughts on the Brief? How do you sum up 2022 in one image? This year has been a big one, transitioning back to the office and normal life, experiencing, and witnessing global events, and of course, inflation. it’s been a year of us running

Great moments to allow customers to buy in real-time is the ballgame. If you’re talking about it, sharing it and building content around it, you’ll also have your best opportunity to sell it. The most creative examples on the planet belong in this so

2022 was a very strong year for the advertising industry, with momentum continuing all the way through the year as previously dormant categories such as travel and tourism came back big. Media companies benefitted from the new consumer habits acceler

Everyone in Martin Brown’s industry (he is general manager at Nestlé Oceania) has supply chain issues, with the topic of conversation pallets of goods and a shortage of talent. However, now there’s something different. Brown, the chair of the AANA (A

The past few decades have seen the industry shift from Mad Men lunches with contracts signed over three martinis. Now as the marketing landscape is controlled by media agencies who hold the buying power, it’s no surprise that these businesses are sta

Australia has officially overtaken the US as the biggest podcast-listening nation in the world, according to The Infinite Dial 2022, a comprehensive study of digital media behaviour from Edison Research. So while the podcast industry boomed during th

The brief for the campaign by Thinkerbell and UM media was to compel people to "live life like beer depends on it", as beer’s survival really does depend on how we treat the planet. The spot features a beer drinker, detailing the detrimental effects,

A place at the table is the Australian Association of National Advertisers (AANA) exclusive dinner series gathering senior marketers at a renowned restaurant. The latest Sydney event was the first AANA event Josh Faulks attended as the new chief exec

Through the elevator doors on level four, you arrive at Thinkerbell’s new North office, but unlike typical offices, guests are greeted by two front doors, one green and one pink. Which would you pick? The measure door which is green? Or the magic doo

Faulks, having previously served as a director at KPMG, was brought in to revitalise the 94-year-old industry body, something that Martin Brown, chair of the AANA, said he was “extremely well placed” to do. Faulks joins AANA with a strong balance of

This a pivotal time to create tourism campaigns, as the world reopens for travel. The agencies have done a great job at reaching multiple demographics. Tourism campaigns are one of the most challenging briefs going. A long checklist of things to tick