Australia has officially overtaken the US as the biggest podcast-listening nation in the world, according to The Infinite Dial 2022, a comprehensive study of digital media behaviour from Edison Research.
So while the podcast industry boomed during the COVID-19 lock-downs, digital audio listeners have continued to grow by nearly 78% since pre-pandemic days.
With hybrid work remaining dominant, industry podcasts are used as a way to connect our increasingly dispersed workforces - it’s certainly more digestible than a lengthy email from internal communications or a workshop with three hours of travel time.
The number of people who listened to a podcast in the last month has surged to an all-time high at 40%, up from 37% year on year. On average, podcast listeners tune into six to ten podcasts a week, with an average listening time of seven hours per week,
