How to start your own podcast

Everyone, they say, has a story to tell, and increasingly those stories are being told directly into the ears of podcast listeners – which, according to Ofcom, was about 25% of the adult population in the UK in 2021. If you have something to say, podcasting provides an easy, accessible and low-cost way to say it.

Start with your idea

“The most important thing is the idea,” says Martin Bojtos, the co-founder of the podcast creators and producers Podmasters. “You can have the best mic, the best mixer, the best audio editor, the best music – they won’t make a good podcast.”

So how do you choose? Start with what you know. “Great podcasts are based on passion, expertise or experience,” says Vic Elizabeth Turnbull, the founder and a podcast production and training social enterprise. “Think about what you feel strongly about. What have you done?”