The word ‘podcasting’ was first coined in February 2004. A podcast is an audio show, like radio but, instead of tuning in at a set time, we can download and listen to them at our convenience, via an app on our smartphone, tablet, computer, or smartspeaker.
Just like local and national radio shows, podcasts can be a fantastic promotional tool. With over two million different podcast shows worldwide, there’s one for every readership, no matter how niche.
So why is podcasting useful for writers, and how can we secure an invitation as a guest?
Suspense author Matty Dalrymple has also written The Indy Author’s Guide to Podcasting for Authors and hosts the popular The Indy Author Podcast. She believes podcasting is a brilliant way to engage with the right readers.
‘Guesting on a podcast provides an intimacy of connection that is not possible with written content like guest blog posts,’ she explains. ‘You get a seal of approval by the podcaster being willing to share their platform and their audience
