Summary of Sam Horn's POP!

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The title that launched a thousand lips is based on a joke about a panda that walks into a bar, orders a meal, and shoots into the air. The puzzled waiter asks why, and the panda replies that he’s a panda.

#2 The first requirement of a POP! pitch is that it is purposeful. If people are scratching their heads after you’ve introduced your idea or invention, wondering what this has to do with them, you’ve wasted their time and yours.

#3 The premise of POP! is that you must be a good date for your customers. You must be original and offer something different from everyone else. When you’re one of a kind, there is no competition.

#4 The human brain can only hold about seven bits of information in short-term memory. If your description of your offer is longer than seven words, people won’t be able to remember it. So, when pitching, brevity is essential.

• Language: English
• Publisher: IRB Media
• Release date: May 6, 2022
• ISBN: 9798822505100

IRB Media

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Insights on Sam Horn's POP!

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 1

#1

The title that launched a thousand lips is based on a joke about a panda that walks into a bar, orders a meal, and shoots into the air. The puzzled waiter asks why, and the panda replies that he’s a panda.

#2

The first requirement of a POP! pitch is that it is purposeful. If people are scratching their heads after you’ve introduced your idea or invention, wondering what this has to do with them, you’ve wasted their time and yours.

#3

The premise of POP! is that you must be a good date for your customers. You must be original and offer something different from everyone else. When you’re one of a kind, there is no competition.

#4

The human brain can only hold about seven bits of information in short-term memory. If your description of your offer is longer than seven words, people won’t be able to remember it. So, when pitching, brevity is essential.

#5

You can instantly evaluate the commercial viability of your title and tagline by sharing it with people and seeing if it passes the Eyebrow Test. If their eyebrows go up, it means your title and tagline has them at hello. If their eyebrows knit or furrow, it means you have lost them at hello.

Insights from Chapter 2

#1

The nine Ws are: What am I offering. What problem does my idea or offering solve. Why is it worth trying and buying. Who is my target audience. Who am I and what are my credentials. Who are my competitors and how am I different from them.

#2

To jump-start your thinking, I’ve provided prompts to help you think through the Ws. The goal of this section is to give you multiple opportunities to