Summary of Kindra Hall's Stories That Stick

By IRB Media

Get the Summary of Kindra Hall's Stories That Stick in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

• Language: English
• Publisher: IRB Media
• Release date: Dec 9, 2021
• ISBN: 9781669343325

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Kindra Hall's Stories That Stick

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

Six thousand miles away, people were eating turkey and mashed potatoes, sharing what they were grateful for, and passing out on couches with the dull roar of football playing in the background. I was doing none of those things. I was in Slovenia, and the greatest story coup of all time was unfolding before my eyes.

#2

Slovenia is a small country, and the people are very friendly. However, the high prices can be difficult to deal with.

#3

The clerk pulled another book from the shelf. This one was a crystal bottle of cologne. Inside was a book that had been carefully removed from the pages to frame its content. The crystal bottle was nestled inside the pages.

#4

The author and her husband visited a boutique the next day to try and buy the cologne, Eight Bob, but were unable to do so since they didn’t have any stock. The store clerk was unable to tell them anything about the cologne.

#5

The difference between a good story and a bad one is like the difference between night and day. A good story can change how everyone in a company thinks, feels, and behaves, and how you can use that power yourself.

Insights from Chapter 2

#1

Bridging a gap is the most difficult part of business.

#2

The main goal of a business is to profitably deliver value to people. To do so, you must bridge the gaps between the company and the consumer. The most obvious gap in business is the void between the customer and the company.

#3

Bridges must capture attention, compel the audience