Summary of Jonah Sachs's Winning the Story Wars

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The old models and the new ones vying to replace them do not provide the channels to audiences that marketers desire. To cross the chasm, marketers must be constantly fresh and original, and earn their place in the minds of those they wish to influence.

#2 The broadcast model, in which marketing is seen as a tolerable intrusion into the content audiences want, is fading away. Adapting to this new reality will be painful, but it will also give marketers the opportunity to be something more than just an intrusion into people’s lives.

#3 The broadcast tradition is the process of information beginning life in the mind of its creator, then making the jump into a machine that few people have access to. Because these machines are expensive, access to them is exclusive.

#4 The oral tradition is the source of ideas, and it is far less prescriptive than the broadcast tradition. Ideas in the oral tradition must replicate themselves from one listener to another, and they must keep their meaning intact.

• Language: English
• Publisher: IRB Media
• Release date: May 11, 2022
• ISBN: 9798822514171

IRB Media

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Insights on Jonah Sachs's Winning the Story Wars

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 1

#1

The old models and the new ones vying to replace them do not provide the channels to audiences that marketers desire. To cross the chasm, marketers must be constantly fresh and original, and earn their place in the minds of those they wish to influence.

#2

The broadcast model, in which marketing is seen as a tolerable intrusion into the content audiences want, is fading away. Adapting to this new reality will be painful, but it will also give marketers the opportunity to be something more than just an intrusion into people’s lives.

#3

The broadcast tradition is the process of information beginning life in the mind of its creator, then making the jump into a machine that few people have access to. Because these machines are expensive, access to them is exclusive.

#4

The oral tradition is the source of ideas, and it is far less prescriptive than the broadcast tradition. Ideas in the oral tradition must replicate themselves from one listener to another, and they must keep their meaning intact.

#5

The power of stories is that they can be told as vast epics from the birth of a character to his death, or they can be invoked with a single image. Wherever you find human-scale characters playing a larger role than facts or proclamations, you’re in the presence of a story.

#6

The stories that will succeed in the digital era are the same standards as all oral tradition stories: they will be bruised and battered in transmission, but their core message will be powerful, resonant, and resilient.

#7

The Story of Stuff is a twenty-minute viral hit that explains the perils of overconsumption. It was produced by my studio, and it was never about the devil. It was about human beings and how we consume. But for Glenn Beck, it was about the perils of overconsumption, and he featured it more than two dozen times