1. HYBRID THINKING
Given the rise of digital marketing and online culture, and with this all the tech needed to support e-commerce needs, data requirements and better UX/CX, the CMO of the future is going to be a hybrid of a CIO and CTO. Yes, they’ll still be grounded in marketing strategy, but they’ll have no fear of technology.
This will mean that the sometimes siloed nature of marketing will have to be broken down to a certain degree, and the walls within the C-suite removed. Having said this, the same is true for
