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    Better Brand Health: Measures and Metrics for a How Brands Grow World
    Better Brand Health: Measures and Metrics for a How Brands Grow World
    Better Brand Health: Measures and Metrics for a How Brands Grow World
    Audiobook8 hours

    Better Brand Health: Measures and Metrics for a How Brands Grow World

    Written by Jenni Romaniuk

    Narrated by Cat Gould

    4.5/5

    ()

    About this audiobook

    Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

    Jenni has conducted RD into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that RD with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJun 13, 2023
    ISBN9781663728142
    Better Brand Health: Measures and Metrics for a How Brands Grow World

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