Everand Logo

Welcome to Everand!

  • NZ Marketing

    AN EFFICIENT ALTERNATIVE TO CONCEPT OPTIMISATION

    Jun 18, 2017 2 minutes

    INNOVATION RESEARCH - AN ART AND A SCIENCE

    The art is evident in the workshops, ideation sessions, and concept-building huddles that take place at the earliest stages of innovation. This is where creativity, imagination and ingenuity meet to form the keys to success.

    And then there’s the science. This happens when quantitative testing, optimisation, and modelling help to steer the concept to

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing2 min read
    Changing With The Times
    As we go to print, the industry’s still reeling from the dramatic developments of Warner Bros Discovery’s proposed Newshub closure and TVNZ’s axing of beloved and profitable shows like Fair Go and Sunday. It’s a tough time for the media industry in N
    NZ Marketing9 min read
    Keeping It Local
    There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre
    NZ Marketing3 min read
    Turning The Agency Model Inside Out
    WHAT IS INSIDERS? Insiders was founded by myself and Craig Whitehead, two of New Zealand’s most experienced advertising leaders, with an unparalleled specialism in the world of retail communications. Over our – ahem – 25-plus years in the industry, w

    Related Books & Audiobooks