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    The Marketing Audit
    The Marketing Audit
    The Marketing Audit
    Ebook44 pages20 minutes

    The Marketing Audit

    By Orlando Skelton

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    About this ebook

    Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If you do not know the answers to these questions, customer value is eroding, and you are losing business (and perhaps not even aware of the lost opportunities)!

    For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision-making? Can you identify the top three issues your customer is facing right now? Finally, do you "really" know how your customers feel about your products or services vs. your competitors? For more business critical questions, this book is a must have. This book is a small investment with a huge (and real) return.
    LanguageEnglish
    PublisherLulu.com
    Release dateAug 14, 2014
    ISBN9781312434523
    The Marketing Audit

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      Book preview

      The Marketing Audit - Orlando Skelton

      The Marketing Audit

      The aim of marketing is to know and understand the customer so well the product or service sells itself.

      Peter Drucker

      The Marketing Audit

      The hidden link between your customers and sustainable revenue growth

      THIS BOOK CONTAINS A 50 QUESTION CHECKLIST TO GET YOU STARTED ON PERFORMING A MARKETING AUDIT FOR YOUR COMPANY.  IF YOU DON’T KNOW THE ANSWERS TO THESE QUESTIONS, YOU ARE LOSING BUSINESS AND CUSTOMERS!

      Knowledge Insights for Business Success

      Orlando Skelton, MBA

      A Guide to Performing a Marketing Audit: A Case Study

      Copyright © 2014 by Orlando Skelton, MBA – SCH Consulting.

      All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means – whether auditory, graphic, mechanical, or electronic – without written permission from the author except in the case of brief quotations embodied in articles or reviews.  Unauthorized reproduction of any part of this work is illegal and punishable by law.

      ISBN: 978-1-312-43452-3

      The names, characters, businesses, organizations, places, events and incidents used in this book either are the product of the author’s experience or used fictitiously to protect the identity of the participants. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental.

      For questions, comments, or to be a guest on our weekly radio show contact us at:

      SCH Consulting

      228 Park Avenue S, Suite 20725

      New York, NY  10003

      consulting@schmc.com

      Twitter: SCH360

      Scan this code or go to http://delivr.com/2jw6g to register for a free bonus book.

      This book is dedicated to the members of our research team and staff who diligently and enthusiastically support our community of small business owners, entrepreneurs, partners, and students.

      Contents

      Introduction

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