HOW TO MAKE YOUR BUSINESS PROFITABLE IN 2021
Mar 26, 2021
3 minutes
WORDS: MARGARET NJUGUNAH
PART 1 BRANDING AND COMMUNICATION
It has been over a year since the coronavirus pandemic shook the world of business to the core. Kenya’s pandemic-shattered economy did not spare businesses, with some going to their knees due to the impact of the virus. We asked Alfred Ng’ang’a, a partner at Oxygene Marketing Communications, how strategic communication can help businesses recover from the negative impacts of Covid-19.
Businesses in Kenya and around the world have been heavily impacted by Covid. What has been the experience of the companies in your portfolio?
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