SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover a whole new marketing model: content marketing.

You will also discover that :

• despite advances in technology, marketing today is out of breath;
• companies have had great success in creating their own media to talk to their audience;
• content marketing requires a new model that can bring its own profitability;
• the content created must provide value that is independent of the products, and that builds user loyalty and a true relationship with the user.

The marketing industry faces many challenges: established practices are increasingly struggling to deliver results. At the same time, some companies are implementing new strategies. To address their customers, they create their own media and distribute a wide variety of content, offering real value. These independent activities nourish their brand image and reputation while generating revenue. Despite the skepticism of many professionals, the future will surely involve such a rethink of established practices.

• Language: English
• Publisher: Shortcut Edition
• Release date: Mar 11, 2024
• ISBN: 9798868706417