Business Audiobooks

Starting a business can be both complex and rewarding. Learn from successful entrepreneurs and executives with the best business audiobooks. They are packed with hard-won tips and tools for marketing, managing, and taking your business to new heights. Start listening to brilliant business advice right now.

Starting a business can be both complex and rewarding. Learn from successful entrepreneurs and executives with the best business audiobooks. They are packed with hard-won tips and tools for marketing, managing, and taking your business to new heights. Start listening to brilliant business advice right now.

Spotlight

We're shining a light on the hottest new releases and binge-worthy audiobooks you don't want to miss.
The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell
Audiobook

The Unsold Mindset: Redefining What It Means to Sell

byColin Coggins

What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles. Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be. The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself. Supplemental enhancement PDF accompanies the audiobook.

Trending audiobooks

The most talked-about and well-loved Business titles this month.

Buzzy new favorites

Don't miss the hottest new Business releases with our ever-changing selection.