Audiobook5 hours
Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
Written by Andrew Frawley
Narrated by Corey Gagne
Rating: 0 out of 5 stars
()
About this audiobook
The traditional marketing metaphor of a campaign, a battle for attention with a clear launch date and endpoint, doesnt work anymore in an always on, ever-evolving world. Today, building brand awareness is in the hands of consumers more than marketers. And ROI is no longer the only (or correct) way to determine market spend and quantify results. Instead, this book sets forth a refreshingly different conceptReturn On Brand Equity and Business Equity, or ROE2. It shows readers how to make a real and powerful connection with customers by creating atomic moments of truththe opportunities to create meaningful experiences with customers that deeply engage and ultimately deliver brand and business equity. The book explains a process for creating atomic moments of truth that is continuous, measurable, and repeatable. The result is long term business and brand growth.
Related to Igniting Customer Connections
Related audiobooks
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Choose Your Customer: How to Compete Against the Digital Giants and Thrive Rating: 0 out of 5 stars0 ratingsThe Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Rating: 5 out of 5 stars5/5Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Rating: 0 out of 5 stars0 ratingsData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Rating: 4 out of 5 stars4/5Bullseye Marketing: How to Grow Your B2B Business Faster Rating: 1 out of 5 stars1/5Beyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsRevenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsThe Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Rating: 5 out of 5 stars5/5Socialnomics: How Social Media Transforms the Way We Live and Do Business Rating: 3 out of 5 stars3/5Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5Outside Insight: Navigating a World Drowning in Data Rating: 4 out of 5 stars4/5The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business Rating: 5 out of 5 stars5/5Forging An Ironclad Brand: A Leader's Guide Rating: 0 out of 5 stars0 ratingsThe Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up Rating: 0 out of 5 stars0 ratingsOne Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsConnected Strategy: Building Continuous Customer Relationships for Competitive Advantage Rating: 4 out of 5 stars4/5Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Rating: 4 out of 5 stars4/5The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Rating: 0 out of 5 stars0 ratingsWinning Conditions: How to Achieve the Professional Success You Deserve by Managing the Details That Matter Rating: 4 out of 5 stars4/5Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration Rating: 0 out of 5 stars0 ratingsThe Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 4 out of 5 stars4/5X: The Experience When Business Meets Design Rating: 5 out of 5 stars5/5
Business For You
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Summary of Thinking, Fast and Slow: by Daniel Kahneman Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Habit 3 Put First Things First: The Habit of Integrity and Execution Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5This Is Life: 10 Writers on Love, Fear, and Hope in the Age of Disasters Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5Anthem Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5
Reviews for Igniting Customer Connections
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews