Socialnomics: How Social Media Transforms the Way We Live and Do Business

Written by Erik Qualman

Narrated by John Allen Nelson

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with seventy-five Fortune 1000 companies, fifty colleges and universities, and over 100 small businesses and non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

- Lists the top ten easy opportunities that companies and organizations miss when it comes to social media

- Describes where social media should reside in an organization and the necessary building blocks for success

- Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success

- Shares proper training methods for your ENTIRE organization on social media; not just the chosen few

- Reviews the top companies, organizations, and individuals using social media, explaining what separates them from other companies and how to replicate their success

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663700575

Reviews for Socialnomics

[kikiunhinged · Rating: 4 out of 5 stars]

Everyone should read this book as it reveals why those who are afraid of social media will get left in the dust.

[wyvernfriend · Rating: 4 out of 5 stars]

Somewhat obvious, particularly if you're involved in the social media but in some ways it oversimplifies the situation. The problems of rights is glossed over quite quickly and much of what he's talking about is very Amerocentric, in fact he's almost dismissive about dealing with other countries and other places, it's the US that counts in the internet market and in advertising rather than trying to see what would work in a world that is becoming increasingly smaller and more universal. An interesting read but a little bit simplistic and by the time it was published out of date.

[chsbellboy_1 · Rating: 4 out of 5 stars]

The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern corporate culture's need to adapt to the changing streams of information being conveyed and communicated through social media. If read as a book for an individual seeking to understand social media, it's probably a waste of time, but as a way of communicating sociological changes in society, the book is worth the read.