The Atlantic

I Sold Political Ads for Google. Banning Them Won’t Work.

Tech companies can help fix what’s wrong with digital political advertising. Instead, Twitter is declaring the problem insoluble.
Source: Jose Luis Magana / AP

In the novel and movie Thank You for Smoking, the antihero Nick Naylor is part of a group named the “Merchants of Death”—or the “MOD Squad,” as the members also call themselves. They’re shills for the most hated industries in America: firearms, alcohol, and, of course, Big Tobacco. I think they need to make room in the club for me, because I used to sell a product that has become almost as reviled: digital political ads.

While political campaigns have used digital ads for more than a decade, the practice came under intense scrutiny after the 2016 election, after Facebook revealed that Russians had bought $100,000 worth of . In recent weeks, have criticized the founder Mark Zuckerberg’s decision to exempt all political ads from fact-checking. Late last week, Twitter’s Jack Dorsey went to the opposite extreme by announcing a ban

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I
The Atlantic17 min read
How America Became Addicted to Therapy
A few months ago, as I was absent-mindedly mending a pillow, I thought, I should quit therapy. Then I quickly suppressed the heresy. Among many people I know, therapy is like regular exercise or taking vitamin D: something a sensible person does rout
The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president

Related Books & Audiobooks