The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
Written by Mike Smith
Narrated by Dave Clark
()
About this audiobook
One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.
The Native Advertising Advantage reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content
Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.
Mike Smith
Targeted's author Mike Smith is Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and General Manager of Core Audience at Hearst Corporation. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding. Before joining Forbes, Smith was Vice President and Chief Information Officer at TheStreet.com. He also worked at HBO in a variety of positions, including director of information technology. Smith is a graduate of the New Jersey Institute of Technology.
More audiobooks from Mike Smith
You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life Rating: 5 out of 5 stars5/5Healthy Habits: How to Live 100 Plus Years and Avoid Dying Before Your Time Rating: 0 out of 5 stars0 ratings
Related to The Native Advertising Advantage
Related audiobooks
Strategic Advertising Management: 6th Edition Rating: 0 out of 5 stars0 ratingsPredicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips Rating: 0 out of 5 stars0 ratingsSocialnomics: How Social Media Transforms the Way We Live and Do Business Rating: 3 out of 5 stars3/5Grab More Market Share: How to Wrangle Business Away from Lazy Competitors Rating: 5 out of 5 stars5/5Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Rating: 0 out of 5 stars0 ratingsGamechanger Investing Rating: 0 out of 5 stars0 ratingsMobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Rating: 4 out of 5 stars4/5Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsGoing Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Rating: 4 out of 5 stars4/5OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Rating: 0 out of 5 stars0 ratingsViral Marketing Explained Rating: 4 out of 5 stars4/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today Rating: 0 out of 5 stars0 ratingsInspire your Buyers Rating: 0 out of 5 stars0 ratingsMarketing Strategy for Hospitality Property’s - 2023: Hotels-Resorts-Inns-Bed and Breakfasts-Vacation Homes Rating: 0 out of 5 stars0 ratingsAlways In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life Rating: 0 out of 5 stars0 ratingsFinance Basics Rating: 5 out of 5 stars5/5Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work Rating: 5 out of 5 stars5/5New Market New You: How To Turn Tough Circumstances Into Winning Strategies Rating: 0 out of 5 stars0 ratingsImport Export Business Strategies Rating: 0 out of 5 stars0 ratingsEverything I Know about Marketing I Learned From Google Rating: 3 out of 5 stars3/5Web Traffic Excellence Rating: 0 out of 5 stars0 ratingsDigital Marketing Analytics Rating: 0 out of 5 stars0 ratings
Business For You
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Summary of Thinking, Fast and Slow: by Daniel Kahneman Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Habit 3 Put First Things First: The Habit of Integrity and Execution Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5This Is Life: 10 Writers on Love, Fear, and Hope in the Age of Disasters Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5Anthem Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5
Reviews for The Native Advertising Advantage
0 ratings0 reviews