Marketing Strategy for Hospitality Property’s - 2023: Hotels-Resorts-Inns-Bed and Breakfasts-Vacation Homes

Written by Gerry MacPherson

Narrated by Gerry MacPherson

Would you like the skills vital to effectively communicate with your ideal guest?

Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hospitality property and keep you ahead of your competition.

Included

• Developing Your Marketing Strategy
• Branding –What Makes You Stand Out
• How to Find Out Your Customer's Demographics and Psychographics
• Creating a Memorable Tagline or Slogan that Sticks
• Power of Colours
• Upgrade Your Logo
• Creating an Effective Website
• Email & Guest List Building
• Why Build an Email List
• Creating Free Gifts to Build Your List
• Writing Autoresponder Emails That Convert
• Exit Popups to Build Your List
• Choosing Your Visual Branding
• Creating a Successful Blog for Your Property
• Introduction to Social Media
• Marketing on YouTube
• Benefits of Facebook for Business
• How to be Successful on Twitter
• How to Use LinkedIn
• Pinterest for Your Property
• Instagram for Your Business
• Customer Giveaways
• The Benefit of Online Newsletters
• How to Make Surveys Work for You

You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.

Any downloads or checklists mentioned in this audiobook can be found at https://keystonehpd.com/marketingstrategy

If you want to attract your ideal guest, then don’t hesitate. Sign up now!

• Language: English
• Publisher: Keystone HPD
• Release date: Jan 2, 2023
• ISBN: 9798368962627

Gerry MacPherson

Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers. This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.