Robotic Outbound Calls are Dead on Arrival
Mar 29, 2018
3 minutes
BY VINCE KOEHLER
Buyers don’t tolerate generic or scripted communications from sales reps any longer. Think of the emails and voicemails you personally received over the past week and the number of poorly trained reps causing you pain.
MOST OUTBOUND SALES CALLS LACK VALUE
Unfortunately we’ve reached a tipping point where most outbound sales calls lack value for the buyer.
The types of calls vary from informal approaches that lack professionalism to poorly trained sales reps who are reading something they were handed, but without any depth
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