Strategies to Increase Your Bed & Breakfasts Bookings & Profit: Ways to Foster Loyalty in Guests

Written by Gerry MacPherson

Narrated by Gerry MacPherson

This book is designed for bed & breakfast owners who do not have the benefit of management training, or a pre-designed organizational structure, branding program or a proven marketing strategy in place. This book is for owners that are basically doing it on their own.

If you've ever asked yourself any of the questions below, you're in the right place.

• "How can I get more guests?"
• "How can I encourage my guests to return?"
• "How can I organize my business so I don't have to be there 24/7?"
• "How can I find and keep the right employees?"
• "How can I market so I reach my target clientele?"
• "How does my hospitality property compare to my competition?

This book will give you the resources to help you clear the most common hurdles many bed & breakfast owners face.

• I'll give you the tools to discover the type of owner/manager you are.
• How to determine and set a plan to achieve your goals.
• Explain why you need and how to create a bed & breakfast strategy. 
• The importance of excellent customer service along with proven tips & techniques.
• Ways to improve your chain of service.
• Marketing strategies that work.
• The importance of social media.                                 
• How to WOW your guest so not only will they want to return but will become ambassadors for your property.

I want to contribute to a strategic vision for every bed and breakfast wishing to create a happy and fulfilling experience for their customers and employees.  

ISBN 9781987180350

• Language: English
• Publisher: Keystone HDC
• Release date: Jul 8, 2019
• ISBN: 9781987180350

Gerry MacPherson

Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers. This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.