IS YOUR CUSTOMER SERVICE HUMAN ENOUGH?

Rahul Vohra was testing a powerful email service called Superhuman. Between meeting potential customers, he would demo his $30-a-month service and spend nearly an hour training buyers. After 200 or so of those one-on-one calls, he began to notice something remarkable: “The retention of customers was high, churn was low, and they were making a lot of referrals,” he says. Today, Superhuman’s onboarding process, condensed to 30 minutes, teaches new users the ropes, including shortcuts to help them achieve inbox zero. It’s