Inc.

2 Surviving Sweet but Sudden Success

Founder of Issei

Despite debuting her company's all-natural, vegan Mochi Gummies at 170 Whole Foods locations just eight months after starting up, Mika Shino's path to retail success was anything but assured.

While Shino, 52, had grown up in Japan eating mochi, traditional Japanese cakes made from pounded sweet rice and water, the former professional dancer and mom of two found herself out of her depth when it came to launching a business to turn her favored childhood treat into a

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