What's Your Growth IQ?
How would you define 'Growth IQ'?
Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includes current social and economic conditions, your existing product portfolio and the competitive landscape. The right combination is about selecting key actions and initiatives that — when done together — will positively influence outcomes; and sequencing is the act of assigning priority, order and timing to those actions. A company might try to duplicate the visible elements of a rival’s growth strategy, but it is rarely able to figure out the combination and sequencing that led it to succeed.
You have identified 10 paths to growth — three of which revolve around customers. Please describe them.
If you look at the most successful growth stories, one common theme is ‘innovative ways of dealing with and engaging with customers’. That’s why is the, they might acquire customers once and never sell to them again.
