Business Today

This is how boutique hotels are creating a niche in a market overwhelmed by hotel chains

After working in the corporate sector for over three decades, during which he founded KPMG in India, Ravi Ramu started a boutique hotel, Primrose Villas, with his wife in Chikmagalur, a serene town known for its coffee estates, 150 kilometres east of Mangalore. Ramu says he has travelled to some 20 countries but his experience of staying in hotels, primarily branded chains, has been far from fulfilling. "When I am on a vacation, I don't want to see the time I sleep or wake up. If I am governed by the rules of the hotel, it's not a holiday. We don't pay through

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