Marketing

Running the orange light

To be frank, it’s all Trump’s fault. For years now, most of us have been happily posting, searching, WhatsApping away, comfortable in the knowledge that the price paid for semi-meaningful connections and time-saving convenience is nothing but some so-called data. And then all of a sudden we have The Donald. And Cambridge Analytica. And Zuckerberg fronting a US Senate inquiry. And what a few short months ago seemed the harmless cost of living in the 21st century, today looks like a Faustian bargain.

The election of Donald Trump has done a lot of things to the world over the past 12 months or so, but for many it has been the looking

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