Summary of Raja Rajamannar's Quantum Marketing

By IRB Media

Get the Summary of Raja Rajamannar's Quantum Marketing in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.

Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete reimagination.

As chief marketing officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

• Language: English
• Publisher: IRB Media
• Release date: Nov 26, 2023
• ISBN: 9798350065336

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Summary of Raja Rajamannar’s Quantum Marketing

Contents

Overview

Evolution of Marketing Paradigms

Quantum Marketing

Redefining Marketing’s Mission

Data: The Marketer’s Power Tool

Unleashing AI in Marketing

Paradigm Shifts

Blockchain: Beyond Bitcoin

Quantum Marketing Science

Multisensory Marketing

A New Perspective on Loyalty

The Era of Information Overload

Human-Centric Marketing

B2B Marketing

Synergy

The Pursuit of Purpose

Ethical Marketing

Surviving Crises

Rise of Quantum CMOs

About the Author

Overview

Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.

Evolution of Marketing Paradigms

The history of marketing spans thousands of years. It’s been found in the ruins of Pompeii, which was buried in volcanic ash in 79 AD. Messages touting politicians were discovered in 2013 on the homes of wealthy Pompeii residents. The ads were targeted marketing!

Marketing made a big leap with the invention of the printing press in the fifteenth century. Then came newspapers, followed by radio and TV and the internet. They all reflect the human instinct to try to influence others. Over time, marketing has evolved through four distinct paradigms. The First