60 min listen
Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
ratings:
Length:
47 minutes
Released:
Mar 5, 2021
Format:
Podcast episode
Description
The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.
Released:
Mar 5, 2021
Format:
Podcast episode
Titles in the series (100)
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