Everand Logo

Welcome to Everand!

  • Marketing

    Segmenting Baby Boomers: effective messages

    Apr 08, 2018 4 minutes

    While part one of this article examined digital devices and digital channels when targeting Baby Boomers, this article focuses on message execution.

    Christopher Benz is the managing director of marketing agency Brave, which has produced broadcast campaign content for brands including the Herald Sun, Mitre 10, Tourism Victoria, Australian Unity, Virgin Australia and Village Cinemas. In his opinion, “While Boomers are surprisingly active online, they don’t fall into the usual mantra that social marketing is for ‘starting a conversation’.

    “Our data shows that they are quite happy to read, research and act where necessary without having to ‘join the chat’.”

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing3 min readMotivational
    Way Out
    If you are reading this, you have made a choice. It is undoubtedly a wise one, but understanding how you came to it is not as easy as first appears. The context is critical and the heuristic process that was used is especially important as it outline
    Marketing4 min readPsychology
    Brain Trust
    Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
    Marketing5 min read
    Risking It For The Greater Good
    As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excite

    Related