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  • Marketing

    Worththerisk

    Oct 14, 2018 5 minutes
    “We believe that conversation leads to brand love and brand love leads to brand loyalty.”

    German writer, Johann Wolfgang von Goethe famously urged his audiences to take risks: “Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic it in.”

    Two centuries later, billionaire Facebook founder Mark Zuckerberg mirrored these sentiments when he suggested that the biggest risk in business is not taking any risk: “In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

    While it’s easy to re-gram such quotes or even buy the framed version for the office boardroom, for many marketers, the act of taking genuine risks is slightly harder to swallow. Whether it’s due to having an abundance of platforms, tools and tactics with which to analyse a campaign’s performance, or the endless stream of new

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