Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research

By Santino Spencer

Are you new to marketing or struggling to get started with developing a strategy?

 

Would you like to know how to assess and evaluate where your brand stands with competition?

 

Are you looking to define the right marketing mix and need to know what it takes to generate a

• Language: English
• Publisher: Santino Spencer
• Release date: Jun 21, 2023
• ISBN: 9781088181195

Book preview

Marketing Strategy

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Marketing Strategy

More by Santino Spencer

Copyright

Table of Contents

Introduction

Chapter 1: Step 1 - Understating Customers

Know Your Customer

Why Knowing Your Customer Is Important

Standing Out

Creating Content

Customer Loyalty

Getting to Know the Customer

Pro Tip 1 – Buyer Persona

Pro Tip 2 – Social Media Listening

Pro Tip 3 – Surveying

Pro Tip 4 – Content Engagement

Chapter 2: Step 2 - Navigating Market Analyzation

Why is Market Analysis Important

Competitors

4Ps of Marketing

Product

Price

Place

Promotion

Primary Research Options

Chapter 3: Step 3 - Analyzing Competition

How to Assess Where a Brand Stands with Competition

Pro-Tip 1 – Who Is the Competition?

Pro-Tip 2 – Products of the Competition

Pro-Tip 3 – Understanding Competitor Sales Tactics

Pro-Tip 4 – How Competition Markets Products or Services

Pro-Tip 5 – Competition Content Strategy

Pro-Tip 6 – Engagement

Pro-Tip 7 – Promotion of Marketing Content

Pro-Tip 8 – Social Media Presence

Pro-Tip 9 – Strengths, Weaknesses, Opportunities, Threats (SWOT)

Chapter 4: Step 4 - Researching Distribution

Selecting Distribution Channels

Direct Selling

Wholesale

Mail Order

E-Commerce

Chapter 5: Step 5 - Defining the Right Marketing Mix

4 C’s of Marketing

Product/Customer Solution

Price/Cost

Promotion/Communication

Place/Convenience

Choosing the Right Marketing Mix

Chapter 6: Step 6 - Conducting a Financial Analysis

Financial Approach

Sales Projections

Break-Even Analysis

Fixed Cost

Variable Cost

Cash Flow Statement

Loan Activities

Product Viability

Chapter 7: Step 7 - Assessments and Revisions

Evaluating the Market

Market Reaction

Customer Response

Sales Performance

Cost-Per-Acquisition

Return-On-Investment

Knowing When to Make Revisions

Conclusion

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