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The Successful Marketing Plan
By Roman G. Hiebing and Scott W. Cooper
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About this ebook
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
Read more from Roman G. Hiebing
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition The One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5
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The Successful Marketing Plan - Roman G. Hiebing
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