Lessons, advice and cautions from fellow Marketers.
AI was everywhere in 2023. New AI tools seemed to be released every day and existing ones kept improving. No wonder it was one of the biggest topics of conversation among marketers and that everyone has been feeling the pressure to stay up to date with the latest AI technology. As Scott Galloway puts it “AI won’t take your job, people who understand AI will”.
We asked Marketing Association members from across New Zealand how AI has made a difference for them over the last 10 months, and what advice they’d give other marketers based on their own experimentation with different AI tools and technology.
HERE’S WHAT THEY HAD TO SAY
Has AI been game changing for marketers or not?
The one thing all our contributors agree on is that AI has helped them speed up mundane and repetitive tasks and given them more time to concentrate on strategic initiatives or relationship building. As they say, remember where you add value and use AI as a way of making more time available to do that.
While some describe AI as ‘game changing’ and ‘transformational’, others feel that despite the hype, AI hasn’t changed their roles massively. Moumitaalready used AI and Machine Learning. What we have seen in 2023 is the acceleration of the tech with the advent of generative AI and Large Language Models (LLMs). It’s also brought AI to the forefront of client conversations.
