Kiwi and Aussie customers have the highest CX expectations across APAC
New research from GenesysⓇ reveals the number one challenge for APAC organisations is keeping up with rising consumer expectations, putting their bottom line at risk as they struggle to deliver relationship-building experiences.
Poor customer experiences are threatening brand loyalty, with nearly one-third (31 percent) of consumers in the Asia-Pacific region (APAC) opting to take their business elsewhere after a dissatisfactory interaction last year.
The highest CX expectations are among Australia and New Zealand (ANZ) consumers with