Hello $FirstName - Swedish Case Studies
By Rasmus Houlind and Mattias Andersson
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About this ebook
Note: This is the version of Hello $FirstName that is primarily built on Swedish case studies!
The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in a
Rasmus Houlind
Rasmus Houlind is a well-known writer, speaker, and consultant in the Nordics. After ten years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book (in Danish), Hvis det handler om mig, så køber jeg! (If It's About Me, I'll Buy!). In 2019 he followed up with the omnichannel marketing bestseller Make It All About Me from LID Publishing. Since then, he has evangelized omnichannel marketing and marketing automation from his position as Chief Experience Officer with the Nordic martech company Agillic. He has worked with organizations such as Red Cross, PureGym DK, Tivoli, Matas, Bolia, SPORTMASTER, Imerco, Varner-Gruppen, Andel Energi, and Telge Energi.
Read more from Rasmus Houlind
Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity. Rating: 0 out of 5 stars0 ratingsHello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway Rating: 0 out of 5 stars0 ratings
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Hello $FirstName - Swedish Case Studies - Rasmus Houlind
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