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Hello $FirstName - Swedish Case Studies
Hello $FirstName - Swedish Case Studies
Hello $FirstName - Swedish Case Studies
Ebook308 pages3 hours

Hello $FirstName - Swedish Case Studies

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Note: This is the version of Hello $FirstName that is primarily built on Swedish case studies!


The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in a

LanguageEnglish
Release dateMay 4, 2023
ISBN9788797442845
Hello $FirstName - Swedish Case Studies
Author

Rasmus Houlind

Rasmus Houlind is a well-known writer, speaker, and consultant in the Nordics. After ten years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book (in Danish), Hvis det handler om mig, så køber jeg! (If It's About Me, I'll Buy!). In 2019 he followed up with the omnichannel marketing bestseller Make It All About Me from LID Publishing. Since then, he has evangelized omnichannel marketing and marketing automation from his position as Chief Experience Officer with the Nordic martech company Agillic. He has worked with organizations such as Red Cross, PureGym DK, Tivoli, Matas, Bolia, SPORTMASTER, Imerco, Varner-Gruppen, Andel Energi, and Telge Energi.

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    Hello $FirstName - Swedish Case Studies - Rasmus Houlind

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