Sales & Marketing Alignment
By Karl E Becker and Thomas Young
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About this ebook
In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don't either. Companies who can't keep up risk falling behind.
Karl E Becker
Karl Becker has founded and run numerous companies over the last twenty-five years and now works as a consultant who helps sales organizations reach their revenue goals through teamwork and intentionality. He loves hands-on problem solving and values the human connections he makes coaching leadership teams, being part of company transformations, and inspiring those he works with to find the best in themselves. He lives in Colorado with his wife and two sons. You can learn more about him and his work at improvingsalesperformance.com.
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