A Joosr Guide to... Hug Your Haters by Jay Baer: How to Embrace Complaints and Keep Your Customers

By Joosr

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Whatever business you're in, you might like to think that your customer service is top-notch; in fact, 80 percent of companies believe they deliver superior customer service. So why is it that only 8 percent of consumers agree with this statement?

These days, customers simply expect more-especially the ones who are dissatisfied. Discover the importance of embracing your complainers and learn how best to deal with them. Soon you will be using them as a strategic marketing tool as they help you to generate even more profit, while becoming loyal brand advocates themselves.

You will learn:

· How to deal with different types of "hater"

· How, where, and when to answer complaints

· The importance of embracing online communication platforms and social media.

• Language: English
• Publisher: Joosr
• Release date: Jul 20, 2016
• ISBN: 9781785673849

Book preview

takeaways

What’s it about?

Whatever business you’re in—whether it’s big or small, in retail or web design, and with a large customer base or a small pool of trusted buyers—you are going to receive complaints. You might think that your product or service delivers perfectly every time, but along the way mistakes will be made and whether it’s often or not so often, you will experience dissatisfied customers.

Unfortunately, no matter how confident you are that your customer service is top-notch, this is unlikely to be the case. In fact, studies show that while 80 percent of business owners believe they provide superior customer service, only 8 percent of customers would agree. Rather than begrudge the negativity of unhappy customers, brushing off their comments as defamatory or untrue, you should realize that your haters actually provide you with the opportunity to significantly improve your business’s offering.

In Hug Your Haters, you will learn which types of customers complain, why they complain, and how to capitalize on the criticism. Interacting with these disgruntled customers provides enormous benefits: not only will you turn the haters into lovers, you will also utilize them as useful marketing tools to help you increase customer retention