A Joosr Guide to... To Sell Is Human by Daniel Pink: The Surprising Truth about Persuading, Convincing, and Influencing Others

By Joosr

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

Whether we're marketing products, proposing a strategy to our colleagues, or suggesting an idea to our friends and family, we all sell things, all the time. But are we doing it as well as we could be?

Daniel Pink thinks we could be better. And in To Sell Is Human he shows us that we've all got what it takes to become the best. Long gone are the days of the dodgy salesperson with their scripted spiels and pushy manner. Nowadays, it's more effective to take a human approach based on relationships and genuine connections with others. By embracing our inclination to relate to people, we can all learn to influence and move others and radically improve our selling skills.

You will learn:

· Why accepting your failures can help you sell successfully

· How improvising can help you take advantage of unexpected opportunities

· Why honesty and openness may be the most important qualities in modern sales.

• Language: English
• Publisher: Joosr
• Release date: Sep 1, 2016
• ISBN: 9781785674327

Book preview

takeaways

What’s it about?

We tend to think of selling as something that’s only done by salespeople—insurance agents, telesales workers, and the like. But actually we all do it, all of the time. Every time we propose a new initiative to our bosses, or try to convince colleagues of a new strategy, or even share an idea with a loved one, we’re selling something. And since it’s such a huge part of our lives, it’s crucial that we become the best salespeople we can possibly be.

Daniel Pink argues that selling is part of being human: it’s something we’ve always done, and something that’s been key to our survival. And he believes the way to sell most effectively is to embrace this human aspect of the process. Treating sales as only applicable to soulless commerce is as outmoded as the stereotype of the sleazy salesperson with their pushy persona and slick, scripted deliveries. Pink suggests instead that we develop a more open approach focused on understanding, connecting with, and helping others. What’s more, he shows us how we can all get involved.

Covering everything from the importance of honesty in the internet age, to practical tips on pitching ideas and convincing customers to purchase your products, To Sell Is Human is the ultimate