Summary: This Is Marketing: Business Book Summaries

By Vince Massara

Purchase the must-read summary of Seth Godin's book "This Is Marketing: You Can't Be Seen Until You Learn To See."

The complete summary of Seth Godin's ideas from his book "This Is Marketing." In this book summary, you'll learn that marketing, if done correctly, can make the world a better place. You'll also learn how to find the right audience for your business and how to make long-lasting connections.

The benefits of reading this summary

• Easy-to-read summary
• Save time
• Learn the key concepts in under an hour
• A workbook that you can take notes while you read
• Spend less time reading and more time taking action
• Share-able book you can give to colleagues
• Decide if you'd like to invest time to read the full book

Three key lessons from This Is Marketing are:

1. You need to identify the smallest viable audience for your business
2. The best marketing speaks to the narratives your audience tells themselves about status and affiliation
3. To create something worth buying, choose an underlying human desire and fulfill it

• Language: English
• Publisher: Book Summary Club
• Release date: Oct 4, 2019
• ISBN: 9781393185673

Vince Massara

Vince Massara is the founder of The Book Summary Club, which helps business owners make more use of their time and fast-track their learning.  Vince is a trained educator and has a passion for helping people achieve success.

Book preview

This Is Marketing Summary

Seth Godin, This Is Marketing Summary

The Lowdown

Marketing has changed; so should you. The true north of marketing has flipped. However, you can use this book as a compass to find it. Learn how to spread your ideas. Discover how to make the impact you seek. Witness how to improve culture.

Most importantly, learn to see so you can be seen. No, this isn't a visible road map nor a simple step-by-step process. However, it's a recursive method that gets easier and more effective with time. This book is based on a hundred-day seminar where thousands of marketers were assembled and asked to share their journey. Marketing is one of our highest callings. It's a thrilling journey of creating a positive change. So prepare for the ride with the tools offered in the book.

In This Is Marketing, Seth Godin repeatedly emphasizes two questions, Who's it for? and what problem does it solve. Asking these questions gives you a subtle power. As a marketer, you decide whom you serve and what story do you tell. Instead of being marketing-driven; be market-driven. This will make you think more about the dreams and hopes of your customers than about your new pricing. Find out the mistakes most marketers make like thinking that the customers make rational choices or believing that everyone is like them, knows what they know, wants what they