Is Your Business Idea Good? Here's How to Find Out
Should you continue to invest in your product or service, or move on to the next?
Q: I’ve spent a year investing in a new product, but it just isn’t getting anywhere. What’s next? Do I just keep at it? -- Karl, Pittsburgh
In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market?
This is the first place we start, and build a custom plan that sells the benefits of a business or a product.
