Building Credibility in Business

In the decade I’ve spent being the top sales performer in multiple companies and then starting my own, I’ve found there are lots of ways to sell. Interestingly, you could take a whole company of salespeople and give them all the same training, techniques, and tools, and there would still be a big difference in how top salespeople performed against everyone else. Why? It’s simple. The most important element isn’t a technique or tool that any of those trainings will teach you.

My first sales mentor said to me years