Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout's Book

By BusinessNews Publishing

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".

This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them.
 
Added-value of this summary: 
• Save time
• Understand the key concepts 
• Expand your knowledge of marketing

To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!

• Language: English
• Publisher: Business Book Summaries
• Release date: Feb 15, 2013
• ISBN: 9782806233561

Book preview

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Book Presentation: The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout

Summary of The 22 Immutable Laws Of Marketing (Al Ries & Jack Trout)

Book Presentation: The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout

Book Abstract

MAIN IDEA

It’s basic human nature to assume that anything is possible. In a field like marketing, for example, most people would readily agree with the idea you can achieve any marketing objective that can be named if you’re energetic enough, creative enough and if you have enough time and money.

Yet in the real world if you attempt to construct a new building ignoring the laws of nature (like sound engineering), you’re going to fail no matter how good your intentions. The same applies to building a marketing program. If you violate the 22 Laws of Marketing (either intentionally or inadvertently), your marketing program is doomed to fail, irrespective of everything that may be done or every resource that may be thrown at it.

In essence, the 22 Laws specify what will work in marketing and what doesn’t. As such, the laws govern marketplace success of failure. Marketers and business managers can either learn these laws and work within their framework, or the laws will automatically be working against them.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole.

Reviews for Summary

[Genesis Abel · Rating: 5 out of 5 stars]

If you want to expand your marketing mind in the right direction, this book is a must-read. It will first blow away all your preconceived thoughts about your approach in marketing and takes you into a proven world of marketing success with a contrarian lens on!