Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

By BusinessNews Publishing

The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".

This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

• Language: English
• Publisher: Business Book Summaries
• Release date: Oct 14, 2014
• ISBN: 9782511017999

Book preview

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Book Presentation: Marketing Outrageously by Jon Spoelstra

Book Abstract

About the Author

Important Note About This Ebook

Summary of Marketing Outrageously (Jon Spoelstra)

Ground Rule 1: If you aren’t willing to take a few risks when marketing, become a bean counter instead.

Ground Rule 2: When you aim for the top, you’ll automatically make more progress than if you aimed lower.

Ground Rule 3: There’s no risk in really pushing the edge of the envelope when you market outrageously.

Ground Rule 4: If you correctly identify which industry you’re really in, you can hit the marketing jackpot.

Ground Rule 5: Examine the sales team before you start worrying about management or product.

Ground Rule 6: If you mimic the market leaders, all you’re doing is adding to their market dominance.

Ground Rule 7: When a huge opportunity comes along, jump aboard – even if there is no safety net.

Ground Rule 8: Make a habit of inventing new ways to market your product every six months.

Ground Rule 9: Champion the idea of having Idea Champions in-house.

Ground Rule 10: Always remember there are people out there prepared to spend more. Cater to them.

Ground Rule 11: All advertising should get results – build your image while getting more paying customers.

Ground Rule 12: Use headlines and subheadlines to build the buying momentum right from the start.

Ground Rule 13: Don’t worry about market share. Focus on dominating your market.

Ground Rule 14: Even if you don’t feel like it or don’t want to, differentiate until you sweat.

Ground Rule 15: Ask one question every day: What have I done today to make money for my company?

Ground Rule 16: To generate outrageous results, you have to make your employees genuinely outrageous.

Ground Rule 17: Build a marketing mosaic with colors of change, differentiation and outrageousness.

Book Presentation

Marketing Outrageously by Jon Spoelstra

Book Abstract

MAIN IDEA

Outrageous marketing is all about having fun and making more money by getting noticed because you do things that are refreshingand different from what everyone else does.

In essence, outrageous marketing comes