025 Seducing Strangers by Josh Weltman

FromThe Marketing Book Podcast

Start listening View podcast show

025 Seducing Strangers by Josh Weltman

FromThe Marketing Book Podcast

ratings:

Length:

31 minutes

Released:

Jul 3, 2015

Format:

Podcast episode

Description

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman

Released:

Jul 3, 2015

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Skip carousel

026 Marketing Above the Noise by Linda Popky: "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky by The Marketing Book Podcast
31 min listen
004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
27 min listen
008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
3 min listen
018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
29 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
24 min listen
034 Twitter Power 3.0 by Joel Comm and Dave Taylor: "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor by The Marketing Book Podcast
32 min listen
005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
25 min listen
002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
26 min listen
006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
31 min listen
009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
27 min listen
015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
30 min listen
045 Making Rain with Events by Scott Ingram: "Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram by The Marketing Book Podcast
34 min listen
014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
023 The Marketer's Guide to SlideShare by Todd Wheatland: "The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland by The Marketing Book Podcast
31 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
28 min listen
021 The Automatic Customer by John Warrillow: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow by The Marketing Book Podcast
26 min listen
031 Web Marketing That Works by Adam Franklin and Toby Jenkins: "Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins by The Marketing Book Podcast
37 min listen
011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan by The Marketing Book Podcast
27 min listen
032 Hacking Sales by Max Altschuler: "Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler by The Marketing Book Podcast
32 min listen
016 Hooked by Nir Eyal: Hooked: How to Build Habit-Forming Products by Nir Eyal by The Marketing Book Podcast
26 min listen
025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
31 min listen
039 Shareology by Bryan Kramer: "Shareology: How Sharing is Powering the Human Economy" by Bryan Kramer by The Marketing Book Podcast
32 min listen
037 Optimize by Lee Odden: "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden by The Marketing Book Podcast
28 min listen

More Episodes from The Marketing Book Podcast

Skip carousel

485 The Customer Copernicus by Charlie Dawson: The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and... by The Marketing Book Podcast
71 min listen
484 The Unsold Mindset by Colin Coggins and Garrett Brown: The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing... by The Marketing Book Podcast
76 min listen
483 Immersion by Paul Zak: Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an... by The Marketing Book Podcast
61 min listen
482 Designing Brand Identity by Rob Meyerson: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and... by The Marketing Book Podcast
83 min listen
481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
58 min listen
480 MKTG STINX by Bob Hoffman: MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.... by The Marketing Book Podcast
68 min listen
479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
69 min listen
478 Organic Social Media by Jenny Li Fowler: Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social... by The Marketing Book Podcast
85 min listen
477 Social Media Strategy by Julie Atherton: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. unpacks the winning formula for effective social media marketing complete... by The Marketing Book Podcast
90 min listen
476 The Perfect Story by Karen Eber: The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a... by The Marketing Book Podcast
67 min listen
475 Second Skin by Jason Miller: Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller ABOUT THE BOOK: is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital... by The Marketing Book Podcast
74 min listen
474 The AI Playbook by Eric Siegel: The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in , he shows how to capitalize on it. The greatest tool... by The Marketing Book Podcast
83 min listen
473 The Sale Is In The Tale by John Livesay: The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative... by The Marketing Book Podcast
60 min listen
472 Marketing 6.0 by Philip Kotler: Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address... by The Marketing Book Podcast
63 min listen
471 Overdeliver by Brian Kurtz: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art... by The Marketing Book Podcast
94 min listen
470 Standout Startup by Allyson Letteri: Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri ABOUT THE BOOK: Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with . This book is your... by The Marketing Book Podcast
82 min listen
469 Any Insights Yet? by Chris Kocek: Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek ABOUT THE BOOK: Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses... by The Marketing Book Podcast
76 min listen
468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham: Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the... by The Marketing Book Podcast
45 min listen
467 Stop Starvation Marketing by Christine Slocumb: Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT... by The Marketing Book Podcast
69 min listen
466 Forget The Funnel by Georgiana Laudi: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. ... by The Marketing Book Podcast
71 min listen
465 The Growth Leader by Scott Edinger: The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger ABOUT THE BOOK: Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products... by The Marketing Book Podcast
58 min listen
464 Discover Questions by Deb Calvert: DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book: Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. ® is a... by The Marketing Book Podcast
64 min listen
Ship It by Seth Godin: Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar: Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired,... by The Marketing Book Podcast
44 min listen
463 The Story Selling Method by Philipp Humm: The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm ABOUT THE BOOK: Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive... by The Marketing Book Podcast
66 min listen
462 The Negativity Fast by Anthony Iannarino: The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino About the Book: Learn to transform your perspective and lead with positivity In , sales leader and strategist Anthony... by The Marketing Book Podcast
73 min listen
461 Content Marketing Strategy by Robert Rose: Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's... by The Marketing Book Podcast
87 min listen
460 Simply Put by Ben Guttmann: Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your... by The Marketing Book Podcast
71 min listen
459 Unforgettable by Phil Mershon: Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers? Look no further than by Phil Mershon. In today's... by The Marketing Book Podcast
74 min listen
458 Inspire Your Buyers by Bruce Scheer: Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book: provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product,... by The Marketing Book Podcast
73 min listen
457 High Impact Content Marketing by Purna Virji: High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking... by The Marketing Book Podcast
82 min listen

Related podcast episodes

Skip carousel

Learning to Build a Perfect Headline with John Carlton by Marketing Legends
50 min listen
(Book) Magic Ladder of Success - Napoleon Hill: This episode I share the gold I found inside of this booklet I paid $10k for on eBay! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at by The Marketing Secrets Show
34 min listen
ASK NOAH: How to STOP Overanalyzing & Get Started!: What’s up, you beautiful bastards. It’s your boy Paella Lover aka Rabbi Can’t Lose aka Noah Kagan. This episode is part of the Ask Noah Series. I was #30 at Facebook, #4 at Mint.com, and I’ve helped build a bunch of companies that have... by Noah Kagan Presents
20 min listen
Are You Using the Best Colors for Your Call-to-Action Buttons? by The Art of Online Business
18 min listen
John Livesay Teaches You How To Win Every Pitch: John Livesay, aka The Pitch Whisperer, is a sales keynote speaker, consultant, author and master story teller. He’s known as being the transformational catalyst who helps sales teams around the world become revenue rockstars. His TEDx talk: Be The Lifegu... by The Bulletproof Entrepreneur
35 min listen
#189 The Unpublished David Ogilvy: What I learned from reading The Unpublished David Ogilvy by David Ogilvy. by Founders
59 min listen
[WORK] Ep. 163 How To Use Writing To Win Over Anyone w/Craig Clemens: Get your own copy of Ashley's new book You Turn at youturnbook.com by You Turn Podcast w/ Ashley Stahl
47 min listen
#190 The Story of Henry Ford and Thomas Edison's 10 Year Road Trip: What I learned from reading The Vagabonds: The Story of Henry Ford and Thomas Edison's Ten-Year Road Trip by Jeff Guinn. by Founders
60 min listen
347: Laura Belgray, Copywriting Expert: We have a fantastic, great, funny, beautiful, inspiring and smart guest today. She is Laura Belgray. She’s the founder of Talking Shrimp and creator of The Copy Cure. What is Talking Shrimp and what is The Copy Cure? She’s going to tell... by So Money with Farnoosh Torabi
39 min listen
310 Joe Polish: Entrepreneur & Author of What’s In It For Them: Entrepreneur & Author of What’s In It For Them by The Kara Goldin Show
59 min listen
394 Selling The Price Increase by Jeb Blount: Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount About the Book: A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B... by The Marketing Book Podcast
84 min listen
Show 71 - Dan Kennedy: Dan Kennedy is a world-renowned marketing strategist and author. by The Ultimate Entrepreneur
69 min listen
The Fastest Way To Make 6-7 Figures…With Joel Erway: There are millions of people who are being forced or inspired to start their own business for the first time right now, and unfortunately, they’re walking into a jungle filled with landmines. The vast majority of them will spend the next 3-5 years... by The Mike Dillard Show
53 min listen
SPOS #480 - The Brand Flip With Marty Neumeier: Welcome to . I have read loved and re-read every little book that (he's also the Director of Transformation at ) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes... by Six Pixels of Separation Podcast
56 min listen
Dana Derricks, Inbred Goat Farmer Reveals The 2 Secrets To Sell Books For $2,500 PER COPY (shipping is free)…Plus The ONE ‘Mind-Tweak’ To Cash-In On YOUR Dream 100: How to sell a book for $2,500 or more. This is what the ‘Copywriting Professor’ Dana Derricks revealed on this podcast. One of his secrets is a mind-tweak he uses to cash-in on his Dream 100. He also details everything you need to do step by step... by ClickFunnels Radio
28 min listen
Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know: This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your... by Perpetual Traffic
56 min listen
“Make No Small Plans” with Elliott Bisnow by Directionally Challenged
54 min listen
14 Business Lessons from America's Greatest Sales and Marketing Executive: In this episode of Noah Kagan Presents, I share the 14 takeaways from Chet Holmes’s incredible book The Ultimate Sales Machine. by Noah Kagan Presents
23 min listen
283 - The Undefeated Marketing System with Phillip Stutts by The Ultimate Entrepreneur
37 min listen
261 Fanocracy by David Meerman Scott: Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How... by The Marketing Book Podcast
73 min listen
158 80/20 Sales and Marketing by Perry Marshall: "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall Click here to view the show notes! by The Marketing Book Podcast
51 min listen
721: Jason Feifer | Build for Tomorrow: Jason Feifer joins us to discuss his book Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. by The Jordan Harbinger Show
80 min listen
168 Superconsumers by Eddie Yoon: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! by The Marketing Book Podcast
53 min listen
265 - The Story of Jay Abraham by The Ultimate Entrepreneur
37 min listen
Episode 273 Mastering the Sales Game NEPQ Training and Transformative Techniques: Join Jeremy in a thought-provoking conversation with Dee, a professional in the lead generation industry, in this enlightening episode of "Closers Are Losers." Together, they explore the transformative power of NEPQ training and its profound impact on... by Closers Are Losers with Jeremy Miner
36 min listen
471 Overdeliver by Brian Kurtz: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art... by The Marketing Book Podcast
94 min listen
#50 Marc Andreessen: What I learned from reading The Pmarca Blog Archive Ebook by Marc Andreessen. by Founders
65 min listen
Detox, Declutter And Get Success: How do you apply the 80/20 into your business and get success by Join Up Dots - Online Business Success Made Easy
60 min listen
333 Content Inc. by Joe Pulizzi: Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi From one of today's leading experts in content marketing, Content Inc. is the go-to guide to... by The Marketing Book Podcast
77 min listen
#207 Scientific Advertising: What I learned from reading Scientific Advertising by Claude Hopkins. by Founders
51 min listen

Discover this podcast and so much more

025 Seducing Strangers by Josh Weltman

025 Seducing Strangers by Josh Weltman

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast

Related podcast episodes