Turn your website into a powerful sales tool
Websites can be many things: a placeholder, a way for clients to get in touch, somewhere to sell your products and services, or a means of generating leads. If you’re not doing the latter, you’re wasting a good domain.
Probably the only part of your business that’s open 24/7, your site can carry on working when you go home, potentially generating new business around the clock. That’s just as well because it’s not much easier drumming up custom online than it is cold calling.
“Your whole website should be geared up for generating leads,” said Leadfeeder’s Jaakko Paalanen in a blog post (pcpro.link/319lead). Paalanen believes that “‘brochure’ websites are a thing of the past” and points out the “typically only 2% of visitors leave their contact details”.
So, if you’re going to achieve even this conservative bar – or improve on it – you need to optimise your website by building a sales funnel that will guide visitors to the course of action you want them to take. Whether that’s buying something directly or signing up for more information depends on your sales strategy, your customer profile and what you’re selling.
Ultimately, though, it’s whatever will most grow your bottom line.
