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Fredrik Hansson
Fredrik Hansson works as a brand strategist and copywriter, mainly for B2B companies within industry and technology.
He holds a Master's in Construction Engineering from LTH Facul...view moreFredrik Hansson works as a brand strategist and copywriter, mainly for B2B companies within industry and technology.
He holds a Master's in Construction Engineering from LTH Faculty of Engineering (Lund, Sweden) and has studied copywriting at Berghs School of Communications (Stockholm, Sweden) as well as strategic brand management at IHM (Gothenburg, Sweden).
Fredrik writes in English and Swedish and has spent 50,000 hours developing brands, campaigns and content for over 50 companies.view less
Books by Fredrik Hansson
Words that change the world: How to craft marketing texts for technical B2B products