Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
()
About this ebook
This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
Read more from Business News Publishing
MONEY Master the Game (Review and Analysis of Robbins' Book) Rating: 5 out of 5 stars5/5Profit First (Review and Analysis of Michalowicz's Book) Rating: 5 out of 5 stars5/5The Art of Strategy (Review and Analysis of Dixit and Nalebuff's Book) Rating: 0 out of 5 stars0 ratingsPositioning, The Battle for Your Mind (Review and Analysis of Ries and Trout's Book) Rating: 5 out of 5 stars5/5Winning Decisions (Review and Analysis of Russo and Schoemaker's Book) Rating: 0 out of 5 stars0 ratingsThe Knowing-Doing Gap (Review and Analysis of Pfeffer and Sutton's Book) Rating: 0 out of 5 stars0 ratingsGreat Communication Secrets of Great Leaders (Review and Analysis of Baldoni's Book) Rating: 0 out of 5 stars0 ratingsThe Art of Explanation (Review and Analysis of Lefever's Book) Rating: 0 out of 5 stars0 ratingsZero to One (Review and Analysis of Thiel and Masters' Book) Rating: 4 out of 5 stars4/5Rule #1 (Review and Analysis of Town's Book) Rating: 5 out of 5 stars5/5The E-Myth Revisited (Review and Analysis of Gerber's Book) Rating: 0 out of 5 stars0 ratingsThe Power of Visual Storytelling (Review and Analysis of Walter and Gioglio's Book) Rating: 0 out of 5 stars0 ratingsSummary: Competing on Analytics: Review and Analysis of Davenport and Harris' Book Rating: 5 out of 5 stars5/5Think Better (Review and Analysis of Hurson's Book) Rating: 0 out of 5 stars0 ratingsIntuition at Work (Review and Analysis of Klein's Book) Rating: 0 out of 5 stars0 ratingsSummary: Executing Your Strategy: Review and Analysis of Morgan, Levitt and Malek's Book Rating: 0 out of 5 stars0 ratingsSummary: Information Rules: Review and Analysis of Shapiro and Varian's Book Rating: 4 out of 5 stars4/5The Achievement Habit (Review and Analysis of Roth's Book) Rating: 4 out of 5 stars4/5The Customer-Funded Business (Review and Analysis of Mullins' Book) Rating: 5 out of 5 stars5/5SNAP Selling (Review and Analysis of Konrath's Book) Rating: 0 out of 5 stars0 ratingsThe Creator's Code (Review and Analysis of Wilkinson's Book) Rating: 0 out of 5 stars0 ratingsHooked (Review and Analysis of Eyal and Hoover's Book) Rating: 0 out of 5 stars0 ratingsThe Power of Why (Review and Analysis of Weylman's Book) Rating: 0 out of 5 stars0 ratingsCo-Opetition (Review and Analysis of Brandenburger and Nalebuff's Book) Rating: 0 out of 5 stars0 ratingsAutomatic Wealth for Grads (Review and Analysis of Masterson's Book) Rating: 0 out of 5 stars0 ratingsGuide to Creating a Cash Machine for Life (Review and Analysis of Langemeier's Book) Rating: 0 out of 5 stars0 ratingsSummary: Copycats: Review and Analysis of Shenkar's Book Rating: 0 out of 5 stars0 ratingsContagious (Review and Analysis of Berger's Book) Rating: 5 out of 5 stars5/5Business Plans that Win $$$ (Review and Analysis of Rich and Gumpert's Book) Rating: 0 out of 5 stars0 ratings
Related to Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
Related ebooks
Youtility (Review and Analysis of Baer's Book) Rating: 0 out of 5 stars0 ratingsEpic Content Marketing (Review and Analysis of Pulizzi's Book) Rating: 4 out of 5 stars4/5Word Of Mouth Advertising Network (W.O.M.A.N) Rating: 0 out of 5 stars0 ratingsSell Without Being Salesy: The power of relational networking Rating: 0 out of 5 stars0 ratingsDon't Just Relate - Advocate (Review and Analysis of Urban's Book) Rating: 0 out of 5 stars0 ratingsTightrope: Marketing Differentiation for New Businesses Rating: 0 out of 5 stars0 ratingsJump Start Your Business Brain (Review and Analysis of Hall's Book) Rating: 0 out of 5 stars0 ratingsThe Decision Expedition Rating: 0 out of 5 stars0 ratingsThe Little Black Book of Marketing Strategies Rating: 1 out of 5 stars1/5The Referral Engine (Review and Analysis of Jantsch's Book) Rating: 0 out of 5 stars0 ratingsThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsPitch Perfect (Review and Analysis of Bill McGowan's Book) Rating: 0 out of 5 stars0 ratingsSummary of Amanda Russell's The Influencer Code Rating: 0 out of 5 stars0 ratingsMoney Can’t Buy You Love, Not Even a Like: Reimagining Sales and Marketing Rating: 0 out of 5 stars0 ratingsSummary: Marketing Outrageously: Review and Analysis of Spoelstra's Book Rating: 0 out of 5 stars0 ratingsLies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth Rating: 4 out of 5 stars4/5The Principles of Inbound Marketing Rating: 0 out of 5 stars0 ratingsPerformance Partnerships: The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing Rating: 4 out of 5 stars4/5Coalition Loyalty Programs A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsConversations with Marketing Masters Rating: 0 out of 5 stars0 ratingsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 0 out of 5 stars0 ratingsUnMarketing: Stop Marketing. Start Engaging Rating: 4 out of 5 stars4/5Marry the Media: How to Gain Publicity for Your Wedding Business Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsThe Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency Rating: 5 out of 5 stars5/5Super Fans: How To Create Unwavering Customer Loyalty Rating: 5 out of 5 stars5/5How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers Rating: 0 out of 5 stars0 ratingsThe 86% Solution (Review and Analysis of Mahajan and Banga's Book) Rating: 0 out of 5 stars0 ratings33 Winning Twitter Marketing Strategies & Tactics Rating: 5 out of 5 stars5/5
Business For You
The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5Grant Writing For Dummies Rating: 5 out of 5 stars5/5Lying Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Ask for More: 10 Questions to Negotiate Anything Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5
Reviews for Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
0 ratings0 reviews
Book preview
Word of Mouth Marketing (Review and Analysis of Sernovitz's Book) - BusinessNews Publishing
Book Presentation: Word Of Mouth
Marketing by Andy Sernovitz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Word Of Mouth
Marketing (Andy Sernovitz)
Book Abstract
MAIN IDEA
Word of mouth marketing really isn’t about marketers or even marketing. It’s all about creating happy customers and making them your best advertisers. If people like what you do, they will want to tell their friends about your product or service as well. This is word of mouth marketing in a nutshell.
The characteristics that make word of mouth marketing great for your business are:
It works for any kind of product, any kind of service and any kind of company or organization, even non-profits.
You don’t need a marketing budget for word of mouth. You replace capital expenditure with creative thinking to make it work.
Word of mouth marketing is often so simple and so obvious people forget to try it.
You can do it yourself. You don’t have to hire an expensive agency to create impressive word of mouth for you.
Word of mouth marketing isn’t about marketers or marketing. It’s about real people and why those real people would want to talk about you and your stuff. Word of mouth marketing works for any kind of product or service. It also works for causes, ideas, charities and organizations – anything you want people to talk about. Marketing shouldn’t be hard, and the best marketing never is. People love to talk. Word of mouth marketing is about earning that good conversation.
– Andy Sernovitz
About the Author
ANDY SERNOVITZ is